Friday, July 31, 2015

Rel='author' What Is That, And How Can You Benefit From It

When it comes to promoting your site, there are a number of tools that you may want to learn about. One of the relatively new tools that you can use to help yourself is the Rel="author" tag. What exactly is this tag and how can it help you in the future?



What is Rel="author"?

This is a tag that was introduced by Google last year. With this tag, you can put it in the header of your webpages and be featured as the author of the content. When your site shows up in the Google rankings, you can have your name featured in the rankings as the author of the content. If you've seen any pictures of people and their names featured in the Google rankings lately, it's because of this tag.

Integrating the Tag

The tag works in conjunction with your Google+ profile. When you use this tag, you have to include a link to your Google+ profile behind it. In your Google+ profile, you also have to include a link back to the site where you want to be featured as the author. This connects your Google+ profile with your website. Once you do this, the author tag pulls the profile picture from your Google+ profile and uses it in the search results of your pages. To acheive this, just follow my below article.


Importance of Google+

Google has been promoting the Google+ social network a lot since it came out. They want to be able to integrate it more into the search engine results over time. This is one step in that direction, and shows that they are serious about making search more social. If you want to be able to use this feature, you're going to have to sign up for a Google+ account and set everything up properly.


Credibility

One of the big advantages of using this tag is that it can lend you some credibility in the search engine results. Instead of seeing some link to a faceless website without any clue of who wrote the material, users can see a picture of a friendly author. This gives your articles a little bit of credibility and shows people that someone real actually put some thought into the content.

Help With SEO

The Rel="author" tag also has the potential to help you with SEO as well. When you have a picture and your name featured in the search engine results, it can increase click-through rates. If your site's click-through rate increases, Google takes notice of this. This is one of the factors that Google uses to determine how your site is ranked in the search engines. If you get a good ranking in the search engines, it increases the number of people who click on your link, and makes it so that you get more traffic. While this isn't the only factor that search engines will look at, it does come into play.


Considerations

If you are not currently using the author tag, you may want to start. It can give you a little bit of credibility as an author and make it so that you can develop relationships with your readers. People like to know who wrote the content that they're looking at, and they will be much more likely to click on a link that has this tag.
6 Initial Link Building Strategies for New Sites

6 Initial Link Building Strategies for New Sites

Link building is one of the ways to drive traffic to your website. A link works like a street leading up to a home. People will get to your place easier and much quicker if there are more streets leading up to it. The same is true with building up links. Having other websites linking to your website will make it easier for people to find your webpage.


Link Building Strategies

The process of link building is both an art and a science. There are countless ways to add links but not all will work for a particular site. When putting up a new website, it is advised that bloggers and publishers try out as many techniques as possible to see what works.


1. Post Regularly

Post great content on a regular basis. Having a good stream of articles posted on your website has several advantages for a new website. A new website may not have a lot of readers at first but once people start coming in, it is reading great content which makes them stay and want to share it with other people. When writing content, try to direct your reader to other posts in your website by creating internal links. You can also choose to link to posts on other websites that you own, as long as the topic is relevant.



2. Research

Try to do some research on your competition and determine what their link building strategy is. You may get a few useful tips such as finding niche directories.



3. Build Relationships

Whether you are just starting out in creating a name for yourself or if you already have a large base of followers, it is important to build and maintain relationships. Get to know the people who are working in the same niche as you are. You can start by leaving valuable comments about the post you have just read or the website in general. Most websites will allow you to include a link to your website. Other than building a relationship with the website owner, you may also get a few of the followers to check out your website as well.

Networking has many benefits. Once you start building good relationships with people in your field, it becomes easier to ask for or exchange links. You can also get more opportunities to create guest posts on other websites. Mingling with the crowd is one sure way to help promote your website and get your name out there.



4. Profile Links

Other than guest posting, you may want to consider creating profiles and posting content on websites that have high page rank such as Wikipedia and YouTube. With Wikipedia, you can create a company profile and include a nofollow link to your website. Getting listed as a resource on any article posted on Wikipedia will help make people see it as an authority on a specific topic. The same goes with posting a video on YouTube. Other than getting more people to come and browse through the website, it also helps create diversity in your content. Also consider posting an article or two on popular article directories and ezines. These websites will allow you to create a profile and include a link to help direct people to your website.



5. Create Link Bait

A link bait piece is a type of content that goes viral and generates massive attention. It can be an article, a video or a simple image that is designed specifically to be shared. Generating more attention to the content increases the likelihood of getting other websites to link to your website. It sounds simple in theory but it takes a lot of time, effort and planning to pull it off. You need to know what people might get interested in and create content based on that. If you do pull it off, it creates wonders for your website.



6. Live Blogging

Another interesting tactic to try out is blogging while attending a major event. Write about everything that is happening around you. The technique is similar to covering a live news event. The fewer there are covering the event, the better. Having little to no competition available at the event means you will get more people reading your content and linking to your website. Just make sure that the event you are covering is related to your website to make it effective.

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